PepsiCo, Inc. - PEP STOCK NEWS

Gatorade has launched a generative AI-powered design experience on its Gatorade iD free membership platform, in partnership with Adobe Firefly. This new tool allows athletes to personalize their Gatorade Squeeze Bottles with nearly endless design possibilities. Users can create custom designs by typing ideas into a search box and choosing from various colors, vibes, and passions.

The AI-generated bottle design puts creative self-expression directly in athletes' hands, offering millions of different design options. The capability is available exclusively on Gatorade.com through Gatorade iD, where users can earn points and unlock benefits. Every member can create two free designs before using loyalty points, and designs are saved to the user's profile.

Gatorade collaborated with digital product agency Work & Co to ensure a seamless and user-friendly experience. The personalized Gatorade Squeeze Bottles are available for $34.99 via Gatorade iD on www.gatorade.com.

DORITOS® has launched its first restaurant, Doritos After Dark™, at Crypto.com Arena in Los Angeles. This new culinary experience offers globally inspired flavors and elevates dishes with the distinctive crunch of Doritos chips. The menu includes spicy appetizers, bold entrees, and sweet desserts, all infused with Doritos flavors.

Highlights from the menu include the Doritos® Flamin' Hot® Limón Late Night™ Rita, Doritos® Spicy Sweet Chili Ramen-Rito, and Doritos® Nacho Cheese Crunchtastic Vanilla Cone. The restaurant is available to ticketholders during events at Crypto.com Arena.

Additionally, a one-night Doritos Night Market pop-up will be held on November 15 at Peacock Place, offering free Doritos After Dark bites in an immersive atmosphere. This initiative expands on Frito-Lay's partnership with Crypto.com Arena and AEG, further elevating the arena's live events experience.

Tostitos and Julian Edelman have teamed up to introduce Tostitos Salsa Cereal, a creative twist on the classic chips and salsa pairing for gameday snacking. This trend, which originated on social media, involves eating crushed Tostitos chips and salsa with a bowl and spoon. -edition Tostitos Salsa Cereal kits are being offered through a sweepstakes from October 3 to October 17, 2024.

Fans can enter by following @Tostitos on Instagram, liking the official post, and commenting with specific hashtags. The kit includes the first-ever Tostitos 'cereal' snack box featuring Edelman. For those who don't win, Edelman provides easy steps to make the snack at home. Additionally, Tostitos is launching a 'You Can't Do That' campaign featuring Edelman, Tom Brady, and Rob Gronkowski in a series of commercials highlighting that football and Tostitos go hand-in-hand.

PepsiCo (NASDAQ: PEP) has announced a definitive agreement to acquire Siete Foods for $1.2 billion. This acquisition will add an authentic Mexican-American brand to PepsiCo's portfolio, expanding its better-for-you food offerings. Siete Foods, founded in 2014, produces heritage-inspired tortillas, salsas, seasonings, sauces, cookies, and snacks. The transaction is expected to close in the first half of 2025, subject to customary conditions and regulatory approval.

PepsiCo's Chairman and CEO, Ramon Laguarta, expressed excitement about carrying on the Garza family's legacy and expanding the multicultural portfolio. Miguel Garza, CEO and Co-Founder of Siete Foods, hopes this acquisition will inspire other Latino businesses. The deal aims to bring Siete's inclusive, better-for-you products to a wider consumer base while honoring Mexican-American heritage and culture.

The PepsiCo Foundation has invested over $20 million in scholarship programs across the U.S. in the last 5 years, awarding nearly 6,000 scholarships. In 2024 alone, the Foundation will have awarded more than 1,800 scholarships valued at nearly $8.4 million. The Foundation supports three signature programs:

• PepsiCo Foundation Family Scholars: Supporting children of PepsiCo employees
• PepsiCo Foundation S.M.I.L.E. Scholarship: Helping community college graduates attain 4-year degrees
• PepsiCo Foundation Uplift Scholarship: Promoting educational equity for underserved communities

These programs aim to create future employees and entrepreneurs by providing financial support, networking opportunities, and career guidance. The Foundation's efforts reflect its commitment to driving positive change and fostering economic growth and social mobility.

Doritos is reviving its iconic Crash the Super Bowl contest, challenging fans to create a better Super Bowl ad for a chance to win $1 million. The campaign, which ran from 2006-2016, returns with a bold twist, daring critics and creatives to prove they can outdo Doritos' own commercials. The winning ad will air during Super Bowl LIX on February 9, 2025, in New Orleans.

Submissions are open from September 19 to November 11, 2024. A panel of judges will select the top 25 entries, with fans voting for their favorite among three finalists in January. The contest aims to unleash creativity and give fans unprecedented control over the brand's advertising. Previous Crash the Super Bowl ads consistently ranked in USA TODAY Ad Meter's top five, reaching number one four times.

Guayakí Yerba Mate, the category leader in yerba mate, has appointed Hari Avula to its Board of Directors. Avula will lead the company's Audit Committee, bringing extensive experience from leadership roles in global consumer, retail, and healthcare services businesses. His background includes serving as chief financial and strategic officer of Clif Bar & Company, senior roles at Walgreens Boots Alliance Inc., and a 22-year tenure at PepsiCo, Inc. (NASDAQ: PEP), where he was CFO of Frito Lay North America.

Avula currently serves on the Board of Directors of Sprouts Farmers Market (NASDAQ: SFM) and Believer Meats. Robyn Rutledge, Board Executive Chair of Guayakí Yerba Mate, expressed confidence that Avula's financial expertise will complement the Board's existing capabilities in leading the newly-formed Audit Committee.

Flamin' Hot®, a PepsiCo (PEP) brand, has launched a new marketing campaign called 'Cheat on Flamin' Hot® Cheetos®' to promote its diverse portfolio of spicy snacks. The campaign, running from September 17 to November 30, 2024, features TV personality Gabby Windey and Chester Cheetah®. Fans can win a 'Flamin' Hot Burner Phone' with a year of free cell service and the chance to receive deliveries of various Flamin' Hot snacks.

The campaign encourages consumers to explore the 25 different snacks in the Flamin' Hot lineup, including varieties of Cheetos®, Doritos®, Ruffles®, Lay's®, Munchies®, Smartfood®, Funyuns®, and Fritos®. PepsiCo aims to inspire fans to be bold and explore new spicy options through this initiative, which builds on the Flamin' Hot University concept introduced in 2023.

Gatorade has launched Gatorade Hydration Booster, a new electrolyte drink mix designed for everyday hydration. This product features an advanced blend of electrolytes from watermelon juice, sea salt, sodium citrate, and potassium salt. It contains 100% daily value of essential vitamins A, B3, B5, B6, and C, with no artificial flavors, sweeteners, or added colors.

The product is available in three flavors: Strawberry Watermelon, Tropical Mango, and Citrus Berry, priced at $8.99 for a box of six packets. Gatorade is promoting the product through a campaign called 'Put Your Water to Work,' which will be featured across multiple platforms starting September 17, 2024. The company is also expanding its reach to lifestyle and wellness spaces through various partnerships and marketing strategies.